6 STEPS FOR BETTER COMMUNICATION ON SOCIAL NETWORKS

These six steps can help businesses easily integrate social media into their business strategies.

With the ever-growing nature of business operations and the expansion of the global reach of companies, corporate communication tools also need to develop accordingly to allow them to maintain. Competitive advantage in today's market.

Methods of interaction with colleagues, customers and business partners are now much more complex and flexible. Competitive pressure, combined with easy access to online information, especially from smart phone devices, has formed an enterprise expectation that collaborative activities need must take place immediately. Questions need to be answered in a few seconds instead of a few minutes or a few days, when people around the world interact with each other as if they were in the same room.

It is clear that employees' interaction methods are fundamentally changing. In order to improve the level of success, organizations need to integrate their traditional infrastructures and channels with a more diverse combination of collaboration tools, including social networks and the social environment.

Social media includes combining traditional communication tools, such as phones and videos, with newer network tools and social environments. This integration trend is raising business collaboration to a new level, and innovating the way communication of businesses and people.

Social media enables geographically dispersed employees to work together easily and are effectively changing the way businesses operate and meet their needs. of the market.

Here are six steps to easily integrate social media into your business strategy.

1. Determine what social networking tools are in use

Are people in your organization using Twitter? Do they have a Facebook account? How about the recent emerging social networks like Linkedin…? If so, it must be good news because your business has taken the first step. Just looking around you will see people moving with their tablet, making sales calls on their BlackBerry phones and sending Tweet messages to colleagues and friends.

2. Determine how to best manage these interactive methods

Ask yourself "How can I help people get things done better and more effectively on their social networks?" . The key factor is real-time communication. Helping make a search for professional knowledge based on people in your social network allows work to be done more quickly. Analysis tools in social networks help discover the people you should connect to and collaborate on a certain project based on their knowledge of a certain topic, even if it is a problem. Law or price issues.

The real-time aspect allows users to know who is available at the present time. It estimates the need for sharing information during a conference phone call and build meeting schedule. That may also be helpful in connecting with an outside consultant. If you connect with someone using a social network, you can invite them to a meeting and use a tool with co-editing features to work together on a document - such as is a contract. Something that may have taken hours, even days, can now be completed in just a few minutes.

3. Seamless integration capability

When deciding which social tools your organization should use, remember that the most important factors are ease, simplicity, and integration. Make sure you choose social tools that can be compatible with business phone systems. If you have video systems, social tools also need to be able to integrate with those video devices.

Because mobile workforce is expected to reach more than 1.19 billion people in 2013 (according to IDC global data), the ability to support mobile devices is especially important. Different operating systems that support smartphones, tablets and other devices now need to be integrated with your social media strategy.

4. Full awareness of security and information security

E-mail and instant messaging are always accompanied by specific risks, such as viruses, spam and phishing attacks. Similarly, social networks also come with specific risks of information leakage. We can encourage the application of social networks by training people on how to use social networks appropriately.

Not everything can be published extensively, and employees in the business need to have awareness and understanding of what is possible and what cannot be shared on the public forum. plus. Many products provide control mechanisms that can support regulatory compliance by allowing some posts (posts) to be blocked. And make sure you save the information so there's always a historical record of what has been communicated on social media.

5. Focus on the benefits of social networking

If you want to measure the benefits of an enterprise social network, consider the

productivity and overall performance of your employees. If someone can easily find another person through social connections then they have a higher probability of

finding information. The overall result is that handling the job takes less time, but important documents also need to be imposed more censorship measures. For example, a proposal, which can be launched on social networks, has been forced to undergo censorship by more people.

6. Understand the ability to save costs

When businesses implement collaborative forms, social networks, there may be additional cost savings from managing communication costs. Everything is accumulated: a desktop phone may not be used when an employee does not sit at the desk or regularly go on a business trip; The cost of international phone calls can be very expensive; And so are data plans on mobile devices. Eliminating these costs creates specific savings and can easily be quantified.

The reason why social media matters so important to organizations that are always open, always connected today is very clear. Communication challenges are not just about connecting people in one-on-one conversation sessions, but using a variety of social networking tools and different analytical tools to determine the best way. to reach a person and ensure faster access to information.

With easy access to new social tools, the ability to simplify the connection of people, now where to set up their work-based, non-office-based teams and making an almost instant decision has become easier than ever.

In general, organizations that have exploited the value of social media in the process of developing to become a social networking business will outperform their competitors.